Have you ever considered having a whiskey bottle of your label? You probably think that could only happen if you own a whiskey brand, but fortunately, this thing is no more valid. Yes, Johnnie Walker, the range of perfect Scottish whiskey is making it possible. My Edition range is focused on creating a whiskey tailored to your taste and preferences along with customized packaging. The aforementioned is exactly what Johnnie Walker’s My Edition commits. The Indiegogo project brings together the experience of Johnnie Walker’s master blenders, digital designers, and technology experts to cater to generate the whiskey for you.
Johnnie Walker can access some of the best whiskeys across Scotland. This allows the brand to craft the perfect whiskey to suit your taste profile from the shores of Islay. Here distilleries like Caol Ila and Lagavulin create smoky, peaty flavors to the rolling mountains of Speyside and the Cardhu distillery that gives its rich, fruity notes. These whiskeys are matured in oak casks before being crafted by expert blenders to fit your tastes.
Carefully combining these whiskeys will craft your My Edition. You’ll be able to customize the packaging it comes in, with a variety of bespoke design options to craft as soon as you’ve crafted your whiskey.
How does this work?
Bespoke Blend Tool
A completely new experience online which will not only help you find out more about your preferred whiskey tastes but will also help you design your personal whiskey by flavor. Once Johnnie Walker’s My Edition is launched, there will be a unique link to access the portal, with a Bespoke Blend Tool and a range of services to craft every single detail of your My Edition.
A customized whiskey needs a custom label, so the dedicated team at Johnnie Walker is going to create a unique label for you so you can have your name, a story, or some personalized message to make it memorable to have.
Cutting edge engraving
Well, there’s no doubt about the bottle design. The company has kept it minimalistic and bold all this while. There will be cutting-edge tech for engraving, which will enable you to have a memorable mark on the stunning bottle by adding a personalized message or photo.
Designer limited edition presentation box
There’s no doubt that your My Edition Johnnie Walker’s bottle is going to stand out of your shelf like an award, and this is the same thing team keeps in mind while crafting any personalized bottle for anyone. To make it more special, Johnnie Walker is working with a bunch of designers and best-in-class artists to come up with a design for the range of limited edition presentation boxes to make your My Edition a piece of art. The My Edition series is a perfect gift for someone special. They will not only get amused at first but will also find it shocking how you pulled this out.